From early morning until late at night, Market Square is alive with activity. Visitors browse through the 32 shops at “El Mercado,” an area patterned after an authentic Mexican market. In addition, there are 80 specialty shops in Farmers Market Plaza. Market Square is also the scene of many Hispanic festivals where food and beverage booths spring up alongside the Guadalajara lamps and the strains of mariachi music blend with the excitement of Mexican dances. Free admission. Hours: 10 a.m.-8 p.m., summer 10 a.m.-6 p.m., winter. Stores closed Thanksgiving, Christmas, New Year’s Day and Easter.